A digital creative with experience in blue chip digital and integrated agencies, I specialise in product design, UI and UX work that both the client and the creative team are going to get excited about, from the initial client meeting to final delivery.
Practical, hands-on knowledge of design, web, mobile and tablet technologies, combined with in-depth knowledge of current usability and accessibility best practices, and contemporary aesthetic trends.
Highly organised self-starter able to operate with multiple clients and stakeholders. Strong collaborator who believes in mentoring team members to achieve business, team and personal goals.
Extensive UK Government experience.
Skills
SC cleared.
Art direction and product design for mobile, tablet, web and print.
Creative concepting, branding, art working and typography.
High-level HTML and CSS knowledge with emphasis on cross platform accessibility and standards compliance.
Illustration, both hand drawn and digital. Scamp and storyboard creation.
Project management, digital production process and team coordination.
Accustomed to delivering projects efficiently, in short timeframes and to budget.
Design tools
Sketch
Photoshop
Illustrator
InDesign
Premiere
Clip Studio
Axure
HTML/ CSS coding
Qualifications
(B.A. Hons) Visual Communication Design, Middlesex University Foundation Art and Design, Swindon College School of Art

History
March 2020- present: Senior Product Designer, Zaizi
Responsible for company rebrand- logo, website, illustrations (https://www.zaizi.com). Product design (UX and UI) from discovery through to go-live on multiple SC level Home Office projects for the UK Government.
September 2019- December 2019: Freelance Product Designer, Investis Digital (third engagement) Creating an atomic design system for the Investis Digital in-house design team. Refreshing a suit of international financial tools.
November 2018- August 2019: Freelance Product Designer, EY-Seren
Product and UI design for the Department of International Trade and CIMA (Chartered Institute of Management Accountants)
May 2018- October 2018: Freelance UI Consultant, The British Medical Association
Designing apps and microsites for new and existing BMA members. Developing back office applications for the customer management team.
May 2015- Apr 2018: Freelance Art Director, Orbis Access (second engagement) Responsible for rebranding the global web presence (live March 2018) from initial structuring by region and customer type to final delivery. Primarily responsible for UX and final screen designs, together with deep involvement in branding, user testing and accessibility
Jan 2015- April 2015: Freelance Art Director, Investis (second engagement) Providing art direction and design for multiple web projects, including XL Catlin and CC Energy
Jan 2014- Dec 2014: Freelance Art Director, Orbis Access
Sole responsibility for the visual design of client facing aspects of a consumer personal finance website (https://www.orbisaccess.co.uk) for a major international investment management company. Liaising across all levels of the company to create a responsive, modular set of templates in conjunction with UX and Development.
Dec 2013: Freelance Designer, BBH London
General design duties on multiple projects.
Apr 2013- Nov 2013: Freelance Art Director, Detica
Art directing and designing a fully responsive permissions and preferences manager for Vodafone UK. Sole design creative on the project, working hand in hand with the UX and copywriter to align the project with a company-wide style refresh.
Jan 2013- Apr 2013: Freelance Art Director, NHS Choices
Responsible for the design of a mobile-first app recommendation platform for the National Health Service (http://apps.nhs.uk). Integrating a pre-existing brand with the new needs of responsive design.
Dec 2012: Freelance Designer, LBi
Updating web design templates for a BT email client.
July 2012- Oct 2012: Freelance Art Director, Clock
Art direction and design for a suite of responsive Scottish online newspapers for DC Thomson (http://www.sundaypost.com, http://www.thecourier.co.uk, http://www.eveningtelegraph.co.uk)
June 2012: Freelance Designer, Sapient Nitro
Concepting and general pitch work for a large Vodafone project.
Feb 2012- June 2012: Freelance Art Director, Big Group
Art direction and design for a $15,000,000 website / campaign for MasterCard, targeting high-end consumers, rolled out over web and mobile.
Feb 2011- Dec 2011: Freelance Art Director, Investis
Art direction and design for multiple web and tablet projects, including Prudential, BP and Danske Bank.
Jan 2011: Freelance Designer, Global Dawn
Designing web templates for a Coca Cola crowd sourcing campaign.
Sep 2006- Dec 2010: Art Director, Red Nomad
Duties including producing pitch assets, art direction and design development for major entertainment and government clients. Clients including- BBC, BBC Worldwide, COI, French Connection, Rubik’s.
Sep 2005- Sep 2006: Art Director, Reading Room
Lead creative with an emphasis on accessible, responsive web design for government and charity clients. Responsible for Reading Room London creative output, developing the design team and writing a monthly design column for Dot Net magazine. Clients including- UNESCO, Sony Entertainment, Corney & Barrow, Ronnie Scotts.
Sep 2004- Sep 2005: Freelance Art Director, Exposure
Art direction and design for entertainment and mobile clients. Development of motion graphics for mobile devices and big screen. Clients including- 3, Sony Entertainment, Buena Vista International.
June 2002- Sep 2004: Freelance Art Director / Designer
Web and print design for NGOs, with an emphasis on youth organisations. Clients including- Save the Children, COI Communications for the Home Office, Kingston Drug Action Team, Westminster, Shoreditch Our Way (SHOW).
Mar 2000- June 2002: Senior Designer/ Flash Developer, Foresight (Wheel)
Animation, illustration and design for first generation Flash websites for the entertainment and fashion sectors. Clients including- International, Disney, Interflora, Comic Relief, Paul Smith.

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